Recently we’ve noticed two overlapping narrative threads that weave through many project categories. End users are, to an increasing degree, seeking spaces that give them a sense of agency, or autonomy; this can be expressed in the ability to choose where they sit at work or the freedom to shop at whatever hour they want.
Secondly, clients want spaces that embody resiliency, meaning an ability to respond and adapt to fast-changing and volatile conditions. Within the realm of experiential graphics, for instance, resiliency translates into branded elements that can support constant evolution—interactive digital screens being a prime example.