2017 AIA Conference: Visual Strategists on the Power of Creative Thinking

From the inner workings of the mind to the outer limits of the galaxy, Friday’s keynote at the 2017 AIA conference expanded the conversation well beyond the traditional boundaries of design.

Michael Bierut of Pentagram moderated a panel called “Design that Overcomes,” which included Dan Goods and David Delgado from NASA’s Jet Propulsion Laboratory, and Dr. Eve Edelstein, the director of Perkins+Will’s Human Experience Lab.  

“Our brain has as many neurons as stars in the sky,” said Edelstein, a neuroscientist-cum-architect who works with designers to implement research findings that can improve human health and cognition. She explained that beyond just informing design choices, neuroscience can “support an environment that yields our greatest power: creativity itself.”

Via architecturalrecord.com