From H&M to Zara, the fast fashion sector has enjoyed rapid growth over the past few years, largely driven by consumer demand for affordable, on-trend clothing. In a world where the retail experience is as important as the product, consumers are craving a more elevated, curated shopping environment, with brands seeking to remain relevant and engage in new ways.
One fast fashion retailer is offering such an “experience centric” approach. Gensler collaborated with 8Seconds (a brand under Samsung C&T fashion) to develop a prototype for 8Seconds’ new store that aims to be the destination for everything related to Korean fast fashion. Recently, 8Seconds celebrated the opening of its new locations in Shanghai and Seoul. The Shanghai flagship marked the brand’s first step outside Korea, while the redesigned Seoul store expands 8Seconds’ local presence. The new stores are more than a place to shop: they offer an immersive lifestyle experience.
