There are pop-up restaurants, pop-up shops, even pop-up museums. The phenomenon is so widespread, it makes sense that it would eventually hit travel. With a motto of stay tonight, gone tomorrow, alternative hoteliers are investing in mobile, collapsible accommodations that have particular appeal to that most coveted of demographics: millennials. Some companies are setting up camp in areas low in hotel room inventory, like music festivals, while others are pitching tents in pristine countrysides, turning temporary hotels into a new type of guest experience—emphasis on the experience.
Can Pop-Up Hotels Become A Permanent Fixture With Travelers?