Sipping cocktails next to giant Ming vases, sleeping under Regency portraits or finding your bedroom within an Antony Gormley sculpture — these are among the experiences that hotels are now offering their guests.
Hotels have long had links with the arts world but the trend is now accelerating in many countries. “Hotels are becoming more interested in art for two very simple reasons,” says Geraldine Guichardo, Americas Head of Hotels & Hospitality Research at JLL. “These are to help enhance the guest experience and also to differentiate the hotel.”