As graphic design hubs go, we tend to think of big cities like New York or countries like Germany. But Western Michigan? Not really. However, a new digital archive is giving the region the spotlight it deserves.
“West Michigan was a hub of graphic design activity because of the paper industry, the educational programs at Western Michigan University and now Ferris State University, and also the corporations here that supported design and realized what effect it could have on business,” Barbara Loveland, cofounder of the Graphic Design Archive of West Michigan, tells Co.Design. [Graphic design] raised itself to a level of excellence because of the demand.”
