There will always be hotels catering to specific needs. There are hotels for pampering, hostels for the frugal adventurer and business hotels designed for efficiency. And no doubt, these types are likely to exist in the future. But more recently, there’s a shift from accommodating to specific market niches towards places that can adapt to changing moods and activities.

Rethinking Hospitality Stereotypes

Over the past year, we’ve been discussing this topic of flexible, adaptive places. Our 2016 Sleep Set project and collaboration with the Sinus Institute has us rethinking hospitality stereotypes.

For instance, one of the newer considerations is the blurring of the work/life divide. Joel Butler (Sleep Event Manager, UBM) comments, “Work and life balance is an important factor. For some this means working less hours to spend time with family, for others it represents a convergence of working and living, with work being an enjoyable and meaningful project, as opposed to being a place where we go to from 9 to 5 that should allow us to get through to retirement.”

Additionally, since the 2008 economic downturn, hoteliers’ campaigns have varied from ‘staycations’ to championing unusual locations where our money might go further. Perhaps the accidental outcome of this has made us strive to keep exploring the unknown.

Via gensleron.com