Many industries rely heavily on data to inform business and design decisions. E-commerce sites track shoppers online. Brick and mortar stores use surveillance cameras to monitor shopper activity. Post-occupancy surveys measure comfort and satisfaction in built projects, from professional services firms to corporate campuses.
Traditionally, all this data is sourced after a project is complete, but what if we learned these lessons before construction? How can we capture user experience of a design before it’s built? The answer: virtual reality.