For the New York-based design firm Icrave, interior design isn’t just choosing paint colors, lighting, and furniture. While the firm got its start in 2002 designing the interiors of bars and restaurants, it has since branched into designing airport terminals, including the jetsetting JetBlue terminal at John F. Kennedy Airport in New York City, and most recently, healthcare spaces, like the Josie Robertson Surgery Center at Memorial Sloan Kettering Cancer Center.