When you think of corporate communications, you probably picture traditional channels ranging from public relations, advertising, and social media to staff newsletters, intranets, and similar channels.
Now look around you. Chances are, you’re looking at a powerful communications platform that businesses often overlook: their very own workplace.
Nowadays, when you walk into a store that’s filled with static imagery, it doesn’t feel alive. That’s because sweeping technological advances have created a digital world where we expect well-designed spaces to offer dynamic, interactive experiences that immerse us fully in a brand. Why should our expectations be any different for the workplace?