REDEFINING THE ROLE OF FLOORING IN THE BUILT ENVIRONMENT AT NEOCON 2017

At Milliken, we're redefining the role of interior flooring through three new collections debuting at NeoCon 2017: Encryption, a technological exploration of shadows and highlights, and two new LVT collections, Shift and District.

“At Milliken, our innovations invite a discussion of how a traditional building material can move beyond surface-level aesthetics,” shares Mark Strohmaier, vice president of marketing for the Milliken floor covering division. “At NeoCon 2017, we’re debuting a portfolio of true flooring solutions for building interiors that set new expectations for the use of flooring in design and functional problem-solving.” 

A convergence of the real and the virtual, the haptic and the emotional, Encryption explores the increasingly blurred line between people and technology. The emerging aesthetic is both timeless and unmistakably modern—balancing maximalism and minimalism, and forming the foundation for commercial environments where technology enhances the form and function of our lives.  

Milliken Senior Designer Susan FitzGerald layered pixelated color blocks, interplaying shadow and highlights, to provide structure for the floor that is both familiar and novel. Digital texture is encoded and revealed through a pseudo-random pattern for an elevated level of dimensionality. 

At first glance, tiers of block structures convey a sense of connectivity. Upon closer examination, extraordinarily intricate layers of many colors begin to reveal themselves. Only achievable through Milliken’s high-definition Digital Dye Injection (DDI) technology, this nuanced layering results in a dynamic tertiary read of color. This technology-enabled design nods the now fundamental role of connectivity in the 21st-century lifestyle. 

Two complementary patterns in twenty color options and 25 cm x 1 m plank carpet tiles can be used in conjunction or stand alone as field flooring. Block Code is a bold and specific medium-scale graphic, and Linear Code, a micro-scale, serves as a texture.

Continued on millikencarpet.com