Branding in 2017 will be more focused on storytelling and place-making to create enticing spaces that make employees feel connected and engaged. The role of portraying a brand’s culture in the office design is becoming pivotal. Brands should be developing workplaces that promote their values, work styles, and an environment that caters to their success. The Berries interviewed three of the global workplace design mavens; Kate Davis, Associate Principal and Workplace Strategies Design Director at HKS, Anthony Montalto, Associate Principal and Midwest Design Director at HKS and Kay Sargent, Senior Principal and Director of Workplace at HOK, to know how can workplaces contribute in crafting brand experiences.
The Impact of Office Design in Talking Brand Impact