Occupying the base of the 28-story tower is PUBLIC — the first in a new series of hotels conceived by Ian Schrager, which seek to offer luxury accommodation at an affordable price point. Now open, with rooms starting at $150 USD per night, the hotel is looking to attract ‘savvy and sophisticated’ clientele. ‘I truly believe that everyone deserves a one-of-a-kind experience that lifts their spirits and makes their heart beat faster, one that elicits an emotional response,’ says Schrager. ‘To deliver this at a reasonable price point is even more on the mark for today’s savvy and sophisticated traveler.’