Here’s a thought experiment: Think of the two cultures of Los Angeles and New York City. Got a mental image of both? Great. Now try to strip out everything geographical—major landmarks, local weather, and so on. What are you left with?
When we think of “culture,” so much of that is tied to a physical location. And that’s just as true of work cultures as urban ones. But here at Goodway Group, a digital marketing company with over 400 U.S.-based employees, we have a work culture that’s earned high marks on Glassdoor and kudos from Fortune‘s Great Place to Work initiative and the Society for Human Resource Management—and we all work from home. In fact, around a dozen of our team members live in RVs.