As employees increasingly work from a variety of locations and companies lease co-working spaces – or even do away with offices altogether – real estate developers and owners seek the ever-elusive “edge” that will keep their companies and their buildings competitive. To do so, developers are expanding building amenities to entice top talent and facilitate staff engagement. According to Colliers International, traditionally only 3 percent of commercial real estate was devoted to amenity space; today, the recommendation has more than tripled to 10 percent, or up to 12 percent to attract high-value tenants. The value of increasing amenity spaces can be significant: CBRE has reported that in one instance, amenities like gyms, lounges and restaurants boosted asking rates by 15 percent.
Amenities have typically ranged from providing daily conveniences (dry cleaning, food courts, etc.) to recreation or health (gyms, saunas, clinics, etc.). To appeal to a younger generation, building owners are in a race of amenity one-upmanship, with popular amenities like table tennis and complimentary food becoming less of a differentiator than health complexes, basketball courts and hair salons.