Workplace strategy focuses on marrying three important aspects of the modern workplace: 1) applying better space utilization metrics, 2) optimizing real estate costs, and 3) updating an office space to mesh with current design thought. However, none of that really means anything unless a workplace is designed correctly. Simply put: workplace strategy is first and foremost about people. A company can have the most streamlined business model and the coolest looking office, but if the space isn’t uniquely designed to suit their employees and the way they work best, then odds are, the company won’t be operating at maximum productivity and efficiency.