Majority of employees do not think their company culture is embracing the digital age

A majority of employees (62 percent) believe their company culture is one of the biggest hurdles in the journey to becoming a digital organization, and this is putting companies at risk in falling behind competition in today’s digital environment claims a new report. The Digital Culture Challenge: Closing the Employee-Leadership Gap published by Capgemini, and Brian Solis, a prominent digital analyst and world renowned author, uncovers a significant perception gap between the senior leadership and employees on the existence of a digital culture within organisations. While 40 percent of senior-level executives believe their firms have a digital culture, only 27 percent of the employees surveyed agreed with this statement. The survey asked respondents to assess their companies’ digital culture based on seven attributes: their collaboration practices, innovation, open culture, digital-first mindset, agility and flexibility, ‘customer centricity’ and a data-driven culture. Insights gathered from the report, and through a series of focus interviews, helped to identify some of the reasons behind this digital culture gap including senior leaders failing to communicate a clear digital vision to the company, the absence of digital role models and a lack of KPIs aligned to digital transformation goals.

Via workplaceinsight.net