adidas just officially announced their Brooklyn-based Creator Farm, an open source hub for, well, creativity. Boasting a start-up environment within the not-so-startup company, the adidas Creator Farm seems like a secure place to work for a small team without the major risk of going under. Oh, and there's a full MakerLab involved.

Our immediate burning question is: How will the small Creator Farm hold its own within such an expansive company?

By bringing things to a local level, adidas hopes to connect the dots within their massive company. The game plan seems to be a rotation of adidas design teams, designers and collaborators visiting to connect with the full-time farm employees and keep them from getting too comfortable in the NYC bubble. The farm's full-timers all have different design backgrounds within the adidas brand, which will hopefully bring things full circle. The specific job of the Creator Farm's full-time employees? Simply be creative.

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