Fast-food restaurant chain Subway has unveiled a global store redesign that aims to highlight its use of fresh ingredients.
The restaurant chain’s new Fresh Forward store concept has been created by US-based retail design consultancy FRCH Design Worldwide.
It features Subway’s trademark colour palette of green and yellow – inspired by fresh vegetables – and more visible display areas for ingredients such as tomatoes, green peppers and onions, which are prepared daily in its restaurants.
Interactive features such as self-order kiosks and digital menu boards have been introduced, and the food preparation area is now separate from a pre-order pick-up location for kiosk, mobile app, delivery and catering orders.
An updated dine-in seating area looks to create a more welcoming environment for visitors, and includes more comfortable seating with USB charging points and free Wi-Fi access.