Perhaps no industry has seen more change recently than media, but what are the real factors shaping the evolution of the industry? And how do we design for them? Sumita Arora, one of Gensler’s Media Practice Area leaders, has a few thoughts.
What are the biggest factors that are changing the way media spaces are designed right now?
The biggest change is the transition to digital media, which, by its very nature, is social and collaborative. That collaborative aspect needs to come into the design of the physical space.