MOVING BEYOND PRODUCTIVITY: IBM’S REMOTE WORK REVERSAL

The organization that pioneered the “work from home” movement across corporate America is reversing its position after 30 years. IBM CEO Ginny Rometty believes that bringing the 40% of its total workforce currently working remotely back into offices is the magic bullet that will turn around 20 consecutive quarters of declining sales. When the Wall Street Journal’s article “IBM, a Pioneer of Remote Work, Call Workers Back to the Office” published last month, responses elicited from Forbes, Fast Company, Quartz, and numerous others were swift and often offered a skeptical perspective.

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