The nature of my work has enabled me to visit many offices of creative companies around the world. I’ve never seen one I’d want to work in more than the Desigual fashion brand’s 4-year old beachfront headquarters on the Mediterranean in Barcelona’s Barceloneta neighborhood. Many aspects of the building are great for motivating teams to want to do their best work. Employees say they feel privileged to work there. I would too! Desigual means “unequal” in Spanish: a good descriptor for the asymmetric design that’s the brand’s hallmark. The brand, through its design sensibility, makes customers feel unique and a little quirky in a good, colorful way that enables them/us (I’m one) to express our own identities. Wearers of Desigual clothes feel a little more special in them. I do. The headquarters captures that unique spirit. It’s a happy place.
