A conventional approach to product development yields conventional results. To discover true innovation requires a fresh point of view and a willingness to take a different path. KI’s Ruckus Collection defies convention in every way, beginning with its design process.

When the idea of Ruckus was first conceived, competitive benchmarks and products were never considered. Formal surveys with customers or the architecture and design community were not conducted. Instead, our Design team immersed themselves within learning environments to see how people actually interact, live and learn within the real world. We knew that students and teachers would be our best possible source when trying to define and develop Ruckus.