The digital economy is transforming where we live and where we work. The Industrial Internet of Things (IIoT) is helping manufacturers recognize problems on factory lines in real time. Marketers can predict likely customers based on past behavior. Analysts can estimate new product sales based on everything from previous performance to seasonal selling patterns.
To compete in today’s complex global landscape, many organizations are quickly evolving into data companies — learning how to collect, analyze and interpret valuable data to react more quickly and more effectively to changing market forces. Many companies wouldn’t think of investing in a new product, service or location without convincing data to back up the decision.