Years ago, designer Ayse Birsel set the grand, if slightly facetious, goal of designing the life she loves. Her studio, Birsel + Seck, has worked for clients as varied as Herman Miller, Toyota, and Target, and today that goal has taken shape as Design the Life You Love, a book, series of workshops, and codification of her design process. Herman Miller is sponsoring her new podcast, aptly dubbed Design the Life You Love, and she’s working on behalf of her listeners to find out how some of the world’s most interesting and engaging creative people have organized their lives. She talks with guests like graphic designer Stefan Sagmeister and brand maven and podcaster extraordinaire Debbie Millman to learn about how they solve problems and what everyday people can do to design their own lives. WHY sat down with Birsel shortly after the podcast launched to learn more about what it means to design a life and how far she’s gotten by designing her own.

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You can listen and subscribe to Design the Life You Love on iTunes.