Renaissance Denver Downtown - Design Force Corporation

There has been a big shift in hospitality during the last five years. Public spaces in hotels, especially the lobby, are officially the front and center attraction. While they have always been the first thing guests see, there is a new focus. This relates to setting the stage for experience while simultaneously creating engaging spaces where people want to hang out, and importantly, spend money.

Therefore, it is no surprise; the hyper focus being placed on this space is pushing the design community to be more creative than ever to invent memorable places that resonate with consumers. To learn more, we spoke with three design focused companies on how they approach maximizing opportunity for their hotel owners’ clients in public spaces.

Do millennials drive the lobby design? We see a lot of millennial trends but how much, if any, do they impact your design?

“We see a lot more lobby spaces that are multi-function spaces. They are moving away from the traditional bar with lounge seating and reception area to more interactive spaces that feel authentic and connected to the neighborhoods they are a part of,” says Jason Maringola, Design Director, Interior Architecture at Streetsense.

“Millennials appreciate the technology and instant gratification of the lobby experience, but so does everybody nowadays. It isn’t just about catering to one group, it’s catering to a large group of people as a whole,” says Christina Skopliak, Creative Director, Design Force Corporation.

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