Corporate values are having a moment. A few months ago during this year’s Super Bowl, more than one commercial highlighting company principles or beliefs was featured: 84 Lumber’s CEO noted its values-driven ad was specifically designed to attract young workers to the company.
Connecting personal values to company values is important to millennial workers, but there are more substantive, lasting ways to communicate these messages than a multi-million dollar Super Bowl ad. Using the workplace to tell a company’s story, its evolution and innovations can be a great way to show prospective young employees that a company is more than its profit margin.
We’re working with a couple of clients that have prioritized an authentic story in recruiting this generation of workers.