When Apple puts on its big annual event today, it will not be at the massive donut-shaped mothership we’ve been eyeing for years, but at a smaller—yet just as flashy—circular venue nearby. Indeed, in addition to new iPhone announcements, another big reveal is sure to be the brand-spanking-new Steve Jobs Theater, which Apple CEO Tim Cook once likened to the company’s iconic founder because “it’s on a hill, at one of the highest points on this land.”
The 1,000-seat auditorium, essentially a big, four-story bunker, sits beneath something way more Apple: a delicate but striking lobby topped by a large silver disc that appears to be floating thanks to 20-foot tall glass walls. According to a recent report in Bloomberg, journalists attending the event will “descend a staircase spiraling down alongside the walls.” That frankly sounds like standard fare if you’ve ever been to an Apple flagship store.