MFour in Newport Beach, CA. Photo © RMA Architectural Photographers.
Experiential graphic design (EGD) is meant to foster interaction between users and environments. To create timeless experiences that are neither quickly consumed nor forgotten, technology can be woven into experiences so that it practically becomes hidden, just as individual threads of a garment blend together. Approachable technology is intuitive, speaks for itself, and supports the architectural experience.
As a creative technologist at IA, I blend together the disciplines of art, design, and technology to create experiences that connect users with their work environment.
Far-reaching changes occur when new technology is welcomed into the workplace; culture, language, and even time itself are impacted. Consider life before the modern cell phone; our society has become inextricably dependent on its use, while SMS messaging created a new form of language that millions of people use daily. As we breathlessly await the release of the latest smart phone, memories of how we used to interact with analog phones and each other grow increasingly unrecognizable. When proposing new change agents (i.e. technology) into a work environment, it is vital to create elements and experiences that pull human nature forward and together.