People, I just installed the Ikea Place app on my iPad Pro, went into the kitchen, and saw the future: The lasagna my wife is making for dinner tonight. Ikea Place, on the other hand, isn’t the future. The newly released app works great in the present–the realization of augmented reality’s promise. Not as good as lasagna, but pretty damn cool.

A week ago, we realized that our 10-year-old had brought too many books in our recent move to Spain. His bedroom needed a bookshelf. “Let’s order some of those Ikea Eket modules to hang over his desk, they’ll give him a place for his books and mementos and save some space,” I said. “Would they really fit?” she asked. “Yes, of course!” I replied. “I don’t know,” she said. “It will,” I said. “I don’t believe you,” she said. “Seriously?” I said. “Seriously,” she said. “We should use that Ikea Place VR thingie to check it out,” I proposed. “I don’t know what you are talking about.” she replied. “Would you make us lasagna next week?” I asked. “Just order the damn bookshelf,” she said.

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