Here at Design Milk, all of us are big fans of Allbirds, the footwear brand founded by Tim Brown and Joey Zwillinger that makes ultra-comfortable wool runners and lounge shoes. The San Francisco-based brand operates mostly online and only had a retail location in the city but just recently, they launched the opening of their second retail location in New York City’s SoHo.
Upon entering the store, you can take a seat at the bar to ponder your purchase with a store associate. Need to burn off some energy? The store features a human-sized hamster wheel that you can hop on and test drive your new shoes. In honor of the opening, Allbirds designed a limited-edition color way called Starry Night with a cream or black sole, as well as laces inspired by the New York MTA lines. Both the Starry Night style and colored laces are exclusive to the NY store.
