​​​ Parron Hall, A Major San Diego Contract Furniture Dealer, Joins Allsteel’s Network of Partner Dealerships

Allsteel Inc.,  announced that Parron Hall, an independently owned San Diego–area contract furniture dealer, has successfully acquired Crawford & I-Tec., an Allsteel Owned Dealer and longtime Allsteel dealer in Poway, CA, to become the newest member of Allsteel’s nationwide network of dealer partners. Founded in 1947, Parron Hall occupies an 8,000-square-foot working showroom facility in San Diego, CA. For customers, the transition will be seamless, with both companies continuing to operate under their current names with their existing teams. Bill Crawford, a longstanding partner of Allsteel, will join the combined organization as Vice President of Operations and Commercial Sales. Crawford’s involvement will help ensure current projects will proceed smoothly without interruption or modification and customers will continue to receive outstanding service. 

“This new and exciting partnership gives Parron Hall access to Allsteel and HNI’s comprehensive product portfolio and unrivaled planning expertise,” said Parron Hall presidentJim Herr. “Crawford & I-Tec. has a long and proven track record of success with Allsteel as well as a loyal customer base that we look forward to continuing to create value for. In addition, Crawford & I-Tec’s full service and project management core competencies will enable Parron Hall to provide customers with a fully integrated service model for the first time.”

“We are thankful to all the members at Crawford & I-Tec. for their many contributions and we are excited to partner with Jim, Parron Hall and their entire team,” said Brandon Sieben, president of Allsteel. “Our new relationship provides a great opportunity for us to enhance our capabilities and coverage in the Southern California market, and to create even more business value for customers. Based on Allsteel, Parron Hall and Crawford & I-Tec’s shared commitment to exceptional customer service, we have full confidence our collective customers will benefit from this partnership now and in the future.”

Founded in 1947, Parron Hall is a full-service provider of furniture and interior architectural products that support changing technology used in today’s work spaces.