The concept of work and how it comes to be in a physical environment has extended beyond the traditional ‘boardroom and open plan’ office. The journey of creating contemporary workplaces has shifted, with increasing numbers of organisations seeking environments more holistically encompassing, filled with behaviour and experience focused spaces.
The magnetic-pull of these work hubs, along with organisational culture, is supporting talent retention, empowering people and generating a positive brand perception, not to mention creating spaces people love to spend time within - they foster knowledge sharing and challenge teams to adapt space to suit their own working patterns.
We know all about activity-based working. What could possibly be next?
I’m continually asked this question. As the role of workspace is increasingly called into question by the rise of coworking and growth in flexible working, I believe companies face a significant challenge in drawing people back to the office – organisations need to provide a compelling reason to get employees to show up and play a productive role.
Increasingly, space utilisation rates are dropping as people seek out alternate locations for work, whether that’s a coffee shop, home office or client’s meeting room: anywhere other than their own corporate office.