At Clarks North America headquarters, a path through the physical space represents the company’s history and growth.
Today, branding is everywhere. If you ask Google, you can find all kinds of pithy quotes about what branding is or what a good brand does. To me, branding is a series of elements that make people associate an emotion with an entity. Think of Amazon, Volkswagen, Lululemon, or W Hotels. Now, think of what type of office space those companies might have. What does it look like? What does it feel like to be an employee there? Or a client? Spend a moment at a company’s headquarters and you should understand what that company is all about and where it’s going.
Today’s office is a three-dimensional calling card. If your office space isn’t a true reflection of your brand, you’ve missed an opportunity to connect your story to your audience in meaningful and lasting ways.
The singular mission of ONE is represented in its minimalist and monochromatic work space design.
At Stantec, our multidisciplinary teams have been collectively creating spaces that reflect and evolve our clients’ brands for years. The projects below highlight three different but successful approaches to creating brand impact at the head office.