Juniper, a fully integrated lighting design studio and manufacturing shop based in Brooklyn, New York, has announced the latest addition to its growing team with the hire of Danielle Greenstein. Greenstein will be based in California, where she will manage sales initiatives in the West Coast region, supporting Juniper's expansion across North America.

In her new role, Greenstein will assist the A&D community with sales-related inquiries, customer service, and trade specification throughout California, with a concentration on the Los Angeles, Orange County, San Diego, and San Francisco markets. She will play an integral role in educating the West Coast A&D community on the innovation behind Juniper and its products.

“I am inspired by Juniper's innovative contributions toward design, engineering and brand integrity” says Greenstein. “There is great passion and history behind every fixture they design. Our industry has changed greatly and it excited me to join a growing team fully focused on designing a beautifully crafted product.”

As a seasoned interior designer with 12 years experience, Greenstein is able to understand special design and product implementation and will apply this knowledge to assist designers and architects in using Juniper's products to enhance their spaces. Having previously held the position of Founder and Principal Designer at Midtown Studios LLC, a NYC-based interior design firm specializing in residential and office interior design, Greenstein has significant expertise in the design field and familiarity with the ways in which architects and designers choose to partner with lighting manufacturer.