With the rise of soft, cloth-coated gadgets, it’s become clear that fashion and interior design are impacting consumer electronics. But influence is a two-way street–and the design language of Silicon Valley is also influencing other design sectors. Take Pantone, which is introducing a new slew of colors, called Metallic Shimmers, for a world obsessed shine and shimmer–and where most of us drop $800 on a new phone every two years.

Consisting of 200 colors–ranging from more traditional silvers and golds, to more aggressive purple sequin or blue diode–it’s meant as a reference point for anyone developing products today.

Since 1956, Pantone has been a color standardizer–the provider of a unified color language that underpins the things we buy, wear, and make. More recently, Pantone has matured into a business built upon identifying and forecasting trends, too.

“Years back, fashion was your key driver. But there are so many more things influencing color direction now,” says Laurie Pressman, VP at the Pantone Color Institute. “I do look at consumer electronics as an influencer, because you see people start to look at electronics almost as accessories.”

Whether it’s a rose gold iPhone in your hand, a pair of cherry-red Beats on your ears, or something like the matte-black Echo in your home, Pantone has watched the metallic finishes of our gadgets impact the design world at large. “It has become normalized,” says Pressman. Five years ago, the company began developing its own color line focused around metal.