Leading brands today are focused on improving the customer experience as well as the experience for employees as the competition for workforce talent becomes more aggressive. Employees are expecting more from their work environments. This is partially being driven by their choices outside of the workplace. With more options for customization in entertainment, transportation and dining, employees are looking to have workspaces that reflect this. They are seeking work environments that are intuitive, fast, simple, easy and flexible. Employees ARE consumers and the employer brand, including their reputation as an employer, is dependent upon brands providing a delightful employee experience.
NELSON’s Principal of Consulting, Gary Miciunas sat down with Verizon’s Executive Director of Global Real Estate, Joe Rossi; Oracle’s Senior Real Estate Project Manager for North America Real Estate & Facilities, Ronda Green; and FRCH’s Leader in Brand Strategy, Rob Depp, to discuss what’s driving the change, what employers can do to create delightful employee experiences, and who owns the initiative.