Gensler GmbH will open in Munich, looking to capitalise on the Bavarian boomtown’s rep as a high-tech hub (business daily Handelsblatt recently proudly pronounced it as ‘Germany’s own Bay Area’), its celebrated design smarts and a buoyant local economy.

Focusing on the company’s wide-ranging German-based client list (including the Adidas Group and Bayer), the Munich office will also establish something of a beachhead as Gensler looks to consolidate projects in Berlin, Frankfurt, Dusseldorf, Cologne and Stuttgart.

‘Many multinational companies as well as established German brands have selected Munich as one of their regional hubs,’ explains Duncan Swinhoe, Gensler Europe’s managing principal.

‘The city combines the infrastructure, business opportunities and creativity that these businesses need to thrive as well as a rich and diverse talent pool. Gensler is looking for this kind of environment and hence Munich was our city of choice when we were looking for the perfect city to open our first office in mainland Europe.’

Philip Tidd, Gensler’s principal/ director, Germany added: ‘Our Munich office will reflect our dedication to providing clients across the whole of Germany with unparalleled expertise, international knowledge and experience through our growing studio of talented staff.