Texture, both physical and implied, shapes the fall collection from Innovations. Among new materials like raised surface printing and expandable resin are wallcoverings with evocative visual textures:

“The idea is that texture, either physical or implied, can transport you to a moment in time,” says VP of Sales Michael Freedman. “IMMERSION does that for me. The texture, the look and the feel are exactly how I remember B’loonies, and it brings me back to childhood.”

Immersion’s layers of texture, metallic and matte, express the playfulness and pure joy of bubbles. The 48-inch wide and 31-inch high pattern pops off the wall, making the two-dimensional seem three dimensional. A Type II vinyl, Immersion comes in six usable colorways for expressive hospitality, contract and residential walls.