Poltrona Frau celebrated the grand opening of its newest, state-of-the-art showroom in West Hollywood. The Italian-made leather and furniture brand hosted over 800 trendsetters, designers, architects, media, and more. Ferrari of Beverly Hills and Ca'del Bosco sponsored the night, which also included the opening of Luminaire's connecting space.

Poltrona Frau's venue in West Hollywood stands out from the surrounding furniture stores due to its impeccable, distinctive, and innovative collection. The store also offers a 360-degree view from the outside.

CEO Dario Rinero was on hand to personally greet many of the evening's guests. These guests were also captivated by the onsite live demonstration of the Italian craftsmanship applied to a unique Poltrona Frau armchair.

"Poltrona Frau demonstrates Italian sophistication and the values connected with design, craftsmanship, and creativity that have made it, and its collection, a household name," says Marco Di Mattia, Global Retail Director of Poltrona Frau.

Established in 1912, Poltrona Frau quickly became synonymous with exclusivity, design, and elegance. The international company's luxurious craftsmanship can be found on everything from private jets to yachts, from sports cars to home and office furniture. After spending over a century focused on leather and maintaining impeccable standards of excellence, Poltrona Frau is excited to bring its production and manufacturing techniques to the U.S.