WeWork is one of the pioneers of the shift in office space; this idea that you walk in and it doesn’t feel like an office, it feels like a home," says Adam Kimmel, the fashion designer who stepped into the role of chief creative officer at the shared work space start-up in September last year. Considered one of the venture capital "unicorns" of the last decade, the New York–based real-estate concept has now over 400 locations worldwide, offering everyone from individual subscribers to large-scale companies the chance to benefit from their multi-format communal work spaces in urban centers—shared offices that boast stylish, open plan interiors, state-of-the-art communication facilities, and beer on tap.

This week, WeWork will unveil one of its most ambitious projects to date: a new West Coast headquarters situated inside San Francisco’s tallest building, the Pelli Clark Pelli–designed 1,000-foot Salesforce skyscraper, which constitutes 61floors of retail, residential, and commercial real estate. The three-story headquarters includes both WeWork-exclusive offices and subscriber spaces, and it's one of Kimmel’s first projects in his new role—one that, though seemingly unique, gels well with his approach to designing and his passion for fashion and the arts. Throughout his fashion design career, Kimmel constructed complex narratives and installations around his themed menswear collections, tapping into elements of Americana from the Marlboro man to Area 51 and New York casino culture, all while weaving in collaborations (and runway appearances) with artists like George Condo, John Baldessari, and Dennis Hopper. He had shuttered his label in 2012, leaving more time for family and room for his burgeoning connoisseurship in the art, architecture, and design worlds to exponentially increase. “Design and design research are my obsessions,” said Kimmel. “They simply have to be in order for us to innovate.”