What makes a great place to work in 2018? As we move full steam ahead into the new year, we’re observing commonalities among today’s top offices across industries - from technology and fashion to travel and media. In this month’s design news aggregate, we consider three rising design ideas that innovative workplaces are incorporating now, more than ever.
EMBRACE DESIGN THAT FACILITATES STORYTELLING
Many organizations are incorporating unique settings into their offices, going beyond graphics and strategically positioned logos. Companies are moving toward design that tells a comprehensive, authentic story through an immersive, branded environment. On Office Magazine highlights Airbnb’s San Francisco headquarters, with meeting rooms designed to be recreations of the site’s listings that staff members can also personalize.
Interior Design Magazine showcases Beijing marketing agency Elephant Parade, a 44,000-square foot space with a massive staircase – using natural, locally sourced bamboo – that curves like the trunk of an elephant. Meanwhile, in New York, the headquarters of women’s news source Bustle reflects the energy of the fast-growing company and the ever-changing media landscape: elements include a wall covering inspired by neon signs on a busy city street, colored vinyl on glass doors and collaboration rooms with writable glass surfaces.
Thoughtful design choices tell a story from the moment employees walk in. Beyond sending a message, these spaces embody brand values, set the tone for corporate culture and create a more enjoyable atmosphere overall.