Image courtesy of Todd Mason | Mason Halkin Photography
When well executed, resimercial design can have a positive impact on wellbeing, collaboration, ideation and overall productivity in the workplace. Rather than merely placing residential objects in a commercial setting, well-executed resimercial design is carefully customized for the needs of a specific client and culture and implemented with products and materials especially designed for the unique purpose. Two recent implementations illustrate how well done, resimercial design can transform a workplace.
After a decade in Atlanta, in 2016 the consumer products company Newell Brands announced its headquarters move to Hoboken, NJ in order to consolidate executive leadership, e-commerce and design teams following its acquisition of Jarden Corporation. The combined company’s new Hoboken headquarters stands between River Street and Frank Sinatra Drive overlooking the Hudson River and across to New York City. Not long before the Hoboken move, Newell had made an Atlanta head office move and a fresh design approach that recognized a shift from teleworking back to in-office work: a move towards the resimercial style which the company has now carried forward to its New Jersey offices.