Whether it’s increased competition (from Airbnb and the like) or the all-consuming impact of social media, changes are coming to the hospitality market. Today’s travelers are savvy. With the wealth of information at their fingertips, they know how to get exactly what they want from their vacation. And what they want are beautiful destinations, rich experiences, Instagrammable moments, and unique amenities.

And each traveler is different, so it’s important for the hospitality industry to pair their hotel offerings for their guests. It can be quite a challenge.

Here are five trends that will impact the hospitality industry this year. You’re likely to see some of them on your next hotel stay.

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