Nationwide (UK) has rolled out a new, open-plan store concept that does away with closed, glass booths and instead aims to create a sense of “openness” in the space and “humanise” the brand.
Nationwide was founded over 130 years ago in 1884 as a building society, which is a financial institution that focuses on saving.
Customers have savings accounts, and it also enables them to get a mortgage and buy a home. However, it also has regular banking services, and customers can bank online and open a current account.
A new open-plan store concept has been designed by Dalziel & Pow, which looks to “break away from the impersonal, austere feel of mainstream banks”, says the design studio.
The new space includes open desks where people can queue and approach an advisor if they want to, or alternatively more private consultation rooms, which are shaped as houses to match Nationwide’s logo.
