ServiceMaster Innovation Center in Memphis, TN. Photo © Katie Bricker Photography
The proliferation of co-working venues has almost doubled since 2015, with 1,690,000 members projected for 2018—impressive, but not surprising. Ideally accommodating the gig economy and appealing to millennials on multiple levels, co-working spaces offer access to technology in a work environment free from long-term commitment and packed with generous amenities in a collegial, egalitarian setting. No cloistered cubicles, hierarchal structure, or mandated hours here. For work-life balance, enjoy the community and perks, set your own hours, pursue your passion—and wellness.
Although the success of co-working spaces is driven by multiple factors, a less touted but powerful advantage is the opportunity to pursue wellness, with inclusion a big part of the equation. Fundamental to happiness and wellbeing, the need to belong is primal. Research proves the point. Inclusion triggers positive responses in the brain that contribute to problem solving, collaboration, creativity, and an increased sense of self-worth. Exclusion, on the other hand, paves the way for error, low morale, and all that goes with it.
Big players like Microsoft, IBM, and Deloitte are jumping in to take advantage of the creative synergy pervasive in co-working environments as well as positioning themselves to easily identify and acquire promising start-ups. In 2016 Microsoft caused a stir when it gave 70% of its sales team in New York City access to co-working space at WeWork locations.
Taking it further for large companies, the creation of in-house, co-working innovation centers is trending. Case in point, the new headquarters for Service Master’s (SVM) Innovation Center in Memphis, TN. Designed by IA, the firm’s IT teams work on special projects, collaborating with outside consultants, as well as promising start-ups that occupy the Ground Floor, the center’s new incubator space for entrepreneurs.
ROBERT ATKINSON AND ANNIE TUDRYN
Senior Project Director Robert Atkinson has 18 years of experience in the design industry, working on projects around the globe in Asia, the Middle East, and Europe. Based in IA’s London office, recent projects include Bacardi’s London headquarters and Sapphire Systems’ London headquarters. Robert is an Environmental Scientist and has written several posts on wellness.
Intermediate Designer Annie Tudryn is based in IA’s Boston office. She holds a Master of Design Studies, Sustainable Design, from Boston Architectural College, is a member of IIDA and NKBA, and is LEED AP certified. Since joining, IA she has worked on a variety of projects primarily for confidential clients.