Don Chadwick
At age 82, the veteran furniture designer Don Chadwick still attends NeoCon—he was at the Mart last year to mark the launch of the new and improved Herman Miller Aeron chair, which he first designed in 1994. On the occasion of NeoCon’s 50th edition, Chadwick spoke to Metropolis about his favorite product to be released at NeoCon, how product releases have changed over the years, and what he thinks should be the goals for product designers today. The following as-told-to text was reported by Avinash Rajagopal.
My first NeoCon was in 1974—that’s when Herman Miller introduced the modular seating. It was very exciting for me because this was the first major product I had done for Herman Miller. And they were very generous in the way they showed it in their showroom at the time.
I’ve been to NeoCon many, many times since. There are other important venues like the Milan Fair. But the Milan Fair isn’t so much about contract work—I only did it once. NeoCon has always been the most important venue for U.S. manufacturers and now it’s becoming more important for some of the foreign manufacturers because the market is strong here.
My most important release at NeoCon was the Equa Chair, introduced in 1984. It was probably one of the earliest chairs to demonstrate a sort of self-adjusting shell. Prior to that all shell chairs, for the most part, were rigid and had very little ergonomic movement in them. The Equa shell became the first of a series of chairs that adjusted to body type and weight. The other innovative aspect of the chair of Equa, was that the seat was floated above the structure. The whole idea was to really visually demonstrate the functionality of the chair. Up until that time, most chairs would either hide or disguise any kind of tilt mechanism.