Change is affecting businesses faster than ever before, forcing companies to reevaluate how they work and the value they place on work itself. But change can also affect your workplace environment.
Some businesses might be forced to rebuild due to unforeseen circumstances, possibly due to 2017's natural disasters -- including hurricanes Harvey, Irma and Maria -- that caused more than $306 billion in damage and countless uprooted employers and employees. And as technology enables the workforce to communicate with less face-to-face interaction and more remote work options -- 43% of workers in 2016 worked remotely at least sometimes -- it’s more challenging than ever for leaders to engage employees and deliver an authentic, consistent employer brand.
Typical brand communication touchpoints that come to mind might include websites, printed collateral, events and commercials. While these remain relevant, primarily for external audiences, now is the time when you need to focus on connecting with your internal employees and stakeholders. How? Consider your built environment as an equally important branded touchpoint.
Especially if your brand's environment was damaged or your business was displaced, use this as an opportunity to rethink how you tell your story and how you want to make people feel when they walk through your doors.