INDEAL, the premier dealer organization for the contract furniture industry, has announced an innovative new partnership with Horizon Keystone Financial by which the group's dealer members will be able to add a market-proven financing program to their service offering and strengthen relationships with their end user customers, thereby closing more business.

Based in Mt Laurel, New Jersey, Horizon Keystone Financial is a provider of financial solutions to small businesses with a special emphasis on office furniture. The company offers a quick and easy application process, by which most clients obtain same-day credit approval and qualified dealers receive 50%-100% payment prior to order on every project.

"When budgets are tight and businesses of all types and sizes are looking to preserve precious cash flow, financing offers an attractive way for the dealer's customers to gain use of product they might not otherwise be able to afford," commented INDEAL co-founder Dave Gatherum. "Our partnership with Horizon Keystone gives our dealer members access to a market leader in the furniture finance solutions arena with a record of service excellence that goes back over twenty years. In addition, it provides them with resources to add new value in the marketplace and strengthen those all-important customer relationships."