Sedia Systems is celebrating the 50th anniversary of NeoCon World’s Trade Fair with a completely transformed showroom (11-121 in The Mart). The floor-to-ceiling revamp elegantly displays the company’s unfolding story of infusing practical products with uncompromising design sensibilities for auditoriums, performing arts venues, lecture halls and other public spaces where people gather.

At NeoCon, held June 11-13, 2018, Sedia Systems’ showroom is paying homage to the “Art of the Form,” underscoring its commitment to create “museum-worthy” fixed-seating designs and other complementary products, including a new sound-management division called Akouo Acoustics.

In addition to the unveiling of Akouo’s arrestingly attractive acoustical panels during the show, Sedia Systems will introduce four new seating collections and a new technology collaboration with Chicago’s The Big Picture Machine for a new online configurator and an Augmented Reality app for architects and designers who wish to specify the company’s portfolio of products.

“It seems appropriate that when NeoCon marks its golden anniversary, we will be celebrating our biggest and best year ever at Sedia Systems,” said Wilson Troup, who founded Sedia Systems in 2004 and has served as CEO ever since. “With all the new product launches and growing partnerships with global designers and technology savants, we intend to make a strong statement that we are coming of age as an industry leader in our seating and now acoustical panel segments.”

The new seating solutions debuting at NeoCon 2018 include the Gnosi collection of chairs designed by Spaniard Marcelo Alegre of Alegre Design, the sculptural L40 auditorium chair, the sleek P10 auditorium chair and the elegantly affordable E10 auditorium chair. The Gnosi collection is the broadest seating series ever developed for Sedia Systems, with eight base options including a fully featured collaborative task version.

For all the buzz Sedia Systems is hoping to generate around its seating introductions, it also expects plenty of attention — and maybe even an awed hush — when showroom visitors encounter the dramatic configuration of Akouo’s Acordia and Intone acoustical panels. Both 3D and two-dimensional sound-absorbing or sound-diffusing panels will be installed for NeoCon.

In addition, the new Augmented Reality app and online configurator will be demonstrated in the showroom on handheld tablets which will project the imagery to large-screen TV monitors mounted in the space.

“We’re not just talking about our dedication to the ‘Art of the Form,’ we’re showing it in so many fresh ways,” Troup added.